by Christy Kirk | Jan 14, 2020 | Social Media
Social media is an ever-changing landscape, and as we head into a new year and a new decade, we can expect to see some new ideas emerge and some old tactics to gain greater momentum. Because billions of people use social media daily, marketers have flocked to the...
by Laura Finch | Jan 7, 2020 | Inspiration
Imagine a big glass jar—maybe an old fashioned Mason jar. Maybe there’s a crusty rubber ring around the top. It has seen quite a few jams, jellies, and pickle batches. It’s constantly being filled and emptied, which is a good thing—after all, this is its purpose. This...
by Becky Robinson | Dec 17, 2019 | Inspiration
Over a longer than usual lunch, I met with two team members for a year-end review. One of my colleagues said, “This has been a really good year.” It has been, for so many reasons. We don’t call the year good because it’s been easy, without challenges. We faced...
by Christy Kirk | Dec 13, 2019 | Social Media
One of the questions we often get is: “How will I know my social media marketing is successful?” There’s no easy answer, because it depends on what you’re trying to achieve. There are thousands of numbers you can track, but we like to look at the numbers...
by Christy Kirk | Dec 10, 2019 | Social Media
The social media landscape is always changing—and, as social media marketers, we are always adapting to new algorithms, changes in user behavior, and more. In 2019, there was one exciting new opportunity that emerged and one challenge we’ll likely be grappling with...
by Mike DiGirolamo | Dec 6, 2019 | Leadership
Building the Best: 8 Proven Leadership Principles to Elevate Others to Success is unlike any leadership book I’ve ever read. When I read author John Eades’ words, I hear an appeal to accountability, a wake-up call, and an empathetic mind. Immediately, you know John...
by Carrie Koens | Dec 3, 2019 | Inspiration
Jólabókaflóðið — a.k.a., a holiday for book lovers, originating in Iceland. You may have seen the Anglicized spelling of it floating around social media the last few years, Jolabokaflod, roughly translated to “the Christmas book flood.” The history of this charming...
by Elizabeth Johnson | Nov 26, 2019 | Inspiration
In this season of thankfulness, here are some thoughts to help you meditate on and practice gratitude—not just this week, but throughout the whole year. “The man who forgets to be thankful has fallen asleep in life.” — Robert Louis Stevenson...
by Lindsey Vander Vlucht | Nov 22, 2019 | Marketing
The holiday season is quickly approaching! As the thoughts of cooking, cleaning, gift buying, and entertaining family and friends fill your mind with stress, don’t let your social strategy add to it. While you have a TON on your plate heading into this season, let the...
by Christy Kirk | Nov 19, 2019 | Social Media
We work hard to hit social media goals and milestones — hitting big numbers of fans and followers on Facebook, Twitter, LinkedIn, and Instagram. The numbers alone don’t mean that much, but they represent something pretty special — community, connection, interaction,...
