by Carrie Koens | Feb 11, 2020 | Influence Building
When we ask new clients if they have a personal account on Goodreads, we are often met with blank looks. Goodreads? What’s that? If you’re having the same reaction right now, then grab a cup of coffee and keep reading—because if you’re an author and you’re not using...
by Carrie Koens | Feb 4, 2020 | Marketing
How many of you have ever purchased—or not purchased—a book because of a review you read? I’ll be the first to admit that many of the books currently on my nightstand, waiting to be read, are there because of an Amazon or Goodreads review. Although I occasionally add...
by Christy Kirk | Jan 28, 2020 | Marketing
Writing a book takes a tremendous amount of time and dedication. Once that book is released to the world, it’s every author’s hope that it will be well received by readers, and make a best seller list. While we don’t discourage our authors from aiming for a list, we...
by Elizabeth Johnson | Jan 24, 2020 | Book Launch
Have you learned how to recognize the role of privilege at work and how it can be used for positive change? Do you understand what it means to be an informed, empowered advocate for women? This week’s featured book provides wisdom and advice to help you develop...
by Christy Kirk | Jan 21, 2020 | Social Media
Every year, social media platforms roll out new features and functionalities. For 2020, here are the new features we would like to see. Are you listening, Instagram? Ability to share content on Instagram Yes, I know, if someone tags an account, that account can share...
by Christy Kirk | Jan 14, 2020 | Social Media
Social media is an ever-changing landscape, and as we head into a new year and a new decade, we can expect to see some new ideas emerge and some old tactics to gain greater momentum. Because billions of people use social media daily, marketers have flocked to the...
by Laura Finch | Jan 7, 2020 | Inspiration
Imagine a big glass jar—maybe an old fashioned Mason jar. Maybe there’s a crusty rubber ring around the top. It has seen quite a few jams, jellies, and pickle batches. It’s constantly being filled and emptied, which is a good thing—after all, this is its purpose. This...
by Becky Robinson | Dec 17, 2019 | Inspiration
Over a longer than usual lunch, I met with two team members for a year-end review. One of my colleagues said, “This has been a really good year.” It has been, for so many reasons. We don’t call the year good because it’s been easy, without challenges. We faced...
by Christy Kirk | Dec 13, 2019 | Social Media
One of the questions we often get is: “How will I know my social media marketing is successful?” There’s no easy answer, because it depends on what you’re trying to achieve. There are thousands of numbers you can track, but we like to look at the numbers...
by Christy Kirk | Dec 10, 2019 | Social Media
The social media landscape is always changing—and, as social media marketers, we are always adapting to new algorithms, changes in user behavior, and more. In 2019, there was one exciting new opportunity that emerged and one challenge we’ll likely be grappling with...
