by Becky Robinson | Dec 21, 2013 | Social Media
It started with my friend @TedCoine. Ted decided to experiment with his Twitter presence one day before buying a pair of running shoes. In early November, Ted decided to tweet shoe companies to see who would respond. Kicking tires, he called it. I watched with...
by Becky Robinson | Dec 20, 2013 | Influence Building
2013 has been an amazing year for Weaving Influence. We are grateful for the opportunities we’ve had to serve our clients and for the relationships we enjoy with our online communities, especially the bloggers/influencers of Team Buzz Builder. This has been a...
by Becky Robinson | Dec 19, 2013 | Book Launch
I spent some time this morning with Mike Myatt’s just-released book, Hacking Leadership. As we near the end of the year and look to a new one, I find myself evaluating progress we made this year, considering lessons learned, setting goals for the new year,...
by Guest Author | Dec 17, 2013 | Marketing
Story marketing is a big buzzword in marketing circles right now and deservedly so. I think the reason stories work so well for business is because they speak to your client or customer on a human level. As humans, we respond to stories, we connect to their messages....
by Carrie Koens | Dec 13, 2013 | Leadership
The online world often seems like it is more self-promotion than promotion of others. We talk about our blogs, our holiday plans, our latest and greatest achievement – it’s the nature of being social, I suppose. However, isn’t it nice when someone...
by Guest Author | Dec 10, 2013 | Social Media
Like it or not, publishers, booksellers, readers, and the media think of you and your book as part of a category—they associate you with other books, authors, ideas, styles, location etc. My primary category, for example, is listed right on the back of my book:...
by Carrie Koens | Dec 6, 2013 | Book Launch
At Weaving Influence, it feels like we’re always buzzing about one book or another, and that’s just the way we like it. If you haven’t caught on by now, our team is primarily made up of readers, people who can never have one too many books on their...
by Guest Author | Dec 3, 2013 | Social Media
I always knew I wanted to write children’s books but needed a way to fund the project to make it happen. My dream became reality when I discovered Kickstarter and started my campaign. Founded in 2009, the website serves as a meeting point for artists to find...
by Carrie Koens | Nov 29, 2013 | Influence Building
If you’re like a large section of the American shopping public, you’re out there today, fighting the crowds to find a deal. Or maybe you’re like some of the folks on our team who prefer to avoid the after-Thanksgiving madness and do our shopping...
by Guest Author | Nov 26, 2013 | Social Media
Most of us have probably seen these abstract images, consisting of black and white squares, and it’s becoming a common occurrence to see these squares used everywhere. Rather impressive, considering that they have only been around for 20 years. Originally designed in...
