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Social Media in 2019: One Big Challenge and One Big Opportunity
The social media landscape is always changing—and, as social media marketers, we are always adapting to new algorithms, changes in user behavior, and more. In 2019, there was one exciting new opportunity that emerged and one challenge we’ll likely be grappling with...
2 Leadership Principles to Elevate Others to Success
Building the Best: 8 Proven Leadership Principles to Elevate Others to Success is unlike any leadership book I’ve ever read. When I read author John Eades’ words, I hear an appeal to accountability, a wake-up call, and an empathetic mind. Immediately, you know John...
Looking for Something New to Read?
Jólabókaflóðið — a.k.a., a holiday for book lovers, originating in Iceland. You may have seen the Anglicized spelling of it floating around social media the last few years, Jolabokaflod, roughly translated to “the Christmas book flood.” The history of this charming...
What Does Gratitude Mean to You?
In this season of thankfulness, here are some thoughts to help you meditate on and practice gratitude—not just this week, but throughout the whole year. "The man who forgets to be thankful has fallen asleep in life." — Robert Louis Stevenson "Gratitude is recognizing,...
5 Tips to Boost Your Social Media During the Holidays
The holiday season is quickly approaching! As the thoughts of cooking, cleaning, gift buying, and entertaining family and friends fill your mind with stress, don’t let your social strategy add to it. While you have a TON on your plate heading into this season, let the...
10 Ideas to Celebrate Your Social Media Milestones
We work hard to hit social media goals and milestones — hitting big numbers of fans and followers on Facebook, Twitter, LinkedIn, and Instagram. The numbers alone don’t mean that much, but they represent something pretty special — community, connection, interaction,...
Explore Expeditionary Leadership with Mark Brown
For nearly six decades, Outward Bound USA’s education programs have shaped the lives of tens of thousands of participants. Strangers are put in an unfamiliar and unpredictable setting, where to succeed they must develop a sense of teamwork, resilience,...
Don’t Forget the Marketing Collateral: People Like Stuff
Collateral — meaning printed brochures, rack cards, bookmarks, t-shirts, and more — has fallen a bit out of favor in this digital world. The up-front costs can seem high, and there is a limit to how many t-shirts you can give away. But consider this: one great t-shirt...
Building the Best: 8 Principles to Elevate Others to Success
Organizational culture has undergone a seismic shift in the 21st century–and with that, the requirements of leadership. In Building the Best, LearnLoft CEO John Eades takes you on a journey of transformation that will equip you with the tools you need to become the...
Let’s Have a Party: 5 Ideas to Launch Your Book
Who doesn’t love a party? Well, speaking as an introvert, perhaps not everyone enjoys a big get together -- but there are plenty of ways to celebrate your book launch that will play to the comfort levels of everyone on your mailing list. Over the years, we’ve seen...
Women, Step Into Your Power with Bonnie Marcus
These are challenging but changing times, and more than ever, women need to know how to position themselves at work. Many women focus on performance, thinking that good work garners promotion. Yet too often, unconscious bias and stereotypes create special challenges...
3 Ways to Celebrate Your Book Launch
You’ve written your manuscript, found a publisher, survived the revisions, and now you have a date circled on your calendar when your book will launch into the world. This is a big deal, and you need to celebrate it! If you’re not sure where to start, we’ve got three...