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Three Ways to Connect with Your Customers Online
My kids have already enjoyed two rounds of treat gathering — first at our church's annual Trunk or Treat, and then at school parties. We have enough candy in the house to last for weeks, divided by category into sandwich bags. My girls are serious about their...
12 Minutes to Add a Contact Form to a WordPress Page
Every website needs a contact page. If the whole point of having a website is to connect people to you or your business, then you need to give them an easy way to get in touch with you. I used to be really irritated by contact forms; I didn't see the point in them....
Spend 12 Minutes Creating or Refining Your Social Media Strategy
Are you troubled by Twitter? Flummoxed by Facebook? Lost on Linkedin? Baffled by blogging? Guessing about Google+? It’s not enough to merely get on the latest and greatest service, you need a strategy to select the right tools, for the right reasons, for your...
Creating an Email Newsletter
Today is one of those days when I realize how much I am learning. A year ago, I had no idea what a friend was talking about when he asked me (about another friend) "Does he have a list?" I didn't know that a list was a list of email addresses for business. I didn't...
How to Add Curation to Your Content Strategy
One of the most efficient and effective ways to create content for your company website is by curating the best posts about your topic area and sharing them with your audience. It shows you read other people’s insights about your area of expertise, and that you don’t...
Does Value = Money?
My daughter has a cupcake business. So far, Mom and Dad are her angel investors. We buy all the supplies. She uses items from our pantry to make her sweet treats. When she sells an order, she keeps all the profits. (She keeps the tips, too.) I use profits in the...
I Am One of the 70%
I am one of the 70%. I am one of the 70% of small business owners who have a website for my business. It's difficult for me to believe that in 2011, nearly 30% of small business owners don't have websites. Although I understand it. I consider myself pretty limited...
Reminders to Myself
She won't be four forever. That's my reminder to myself when I hear footsteps in the hallway and then see my littlest girl tumbling into my room. The clock says it's time for me to get up; I typically spend an hour working each morning before my daughters rise. But...
How to Grow Your Twitter Following
As a business person using Twitter, you've probably wondered at least once, "How can I grow my Twitter following and get more people to consume my content?" I know I have. So when I came upon this infographic, I knew I had to share it with you. It's a great way of...
What It Means to be a Fan
I picture him at eleven years old, brown hair sticking out from his ball cap, watching baseball on TV on a spring afternoon. He's sitting on the edge of his seat. When a play goes well, he whoops. But when a player strikes out, he takes off his cap and throws it,...
Sharing the Story of Your Business Through Social Media
How easily can you tell the story of your business? Who else knows it? Do your employees? Do your customers? Stories are a powerful way of communicating. People remember stories; they share stories with others. Your story sets you apart from other businesses. When you...
Two Fantastic Ways to Maximize Your Online Content
Yesterday, I filmed two video shows for Toledo BizConnect TV. This was “Take 2.” I tried last week and struggled. Then my friend Phil suggested that I write out a complete script beforehand. I hadn’t done that because I felt like I knew my topic well enough and I...