Don’t Be Afraid to “Newsjack”

Don’t Be Afraid to “Newsjack”

Have you ever been at a party where you’re awkwardly standing outside of a group of people who are talking? You want to get involved in the conversation, but you don’t know how. Do you interrupt? Do you wait until you have something to say? Do you say nothing at all?...
Stay Flexible on Social Media

Stay Flexible on Social Media

As social media managers, we constantly think ahead and plan content for next week, next month, and beyond. After all, the number one rule of social media is “post consistently.” Content marketing requires a constant stream of content. So we plan content and editorial...
Why Our Social Accounts Went Dark

Why Our Social Accounts Went Dark

The number one rule in social media marketing is “post consistently.” We normally advise our company channels and clients to follow this rule without exception, but on Sunday and again Monday, we took all the channels we manage dark. We shared one piece of...