by Stephanie Quick | Aug 22, 2017 | Social Media
As social media managers, we constantly think ahead and plan content for next week, next month, and beyond. After all, the number one rule of social media is “post consistently.” Content marketing requires a constant stream of content. So we plan content and editorial...
by Christy Kirk | Dec 20, 2016 | Social Media
What a year it has been! Social media has gone from a way to connect with old high school friends to the top driver of news coverage in the world. If people need to know something, they are turning to social media platforms first. This means social media is the place...
by Laura Finch | Nov 8, 2016 | Marketing
If you’re like many of the authors we interact with at Weaving Influence and Hometown Reads, you may not have a huge publishing house team strategizing how and when to market your book. Instead, you may have a Facebook page, and maybe a Twitter account that your...
by Christy Kirk | Jun 14, 2016 | Social Media
The number one rule in social media marketing is “post consistently.” We normally advise our company channels and clients to follow this rule without exception, but on Sunday and again Monday, we took all the channels we manage dark. We shared one piece of...
by Guest Author | Feb 10, 2015 | Marketing
One afternoon in High School, I watched in awe as a friend connected his IBM PC Jr to a touch-tone telephone. Moments later, after a series of loud squawks and whistles, we were staring at the login for the local university’s library mainframe. That was 1982. Then...
