How to Save Time & Energy with a Content Library

How to Save Time & Energy with a Content Library

Generating quality, engaging content is taxing. We’re often racing against the clock, strapped with deadlines, or simply lacking creative energy. But in the world of digital marketing, keeping your personal or company’s online persona ever-present is imperative. The...
How Do You Build A Platform, Anyway?

How Do You Build A Platform, Anyway?

I’ve always bristled at the idea of a platform because the word invokes the idea of a person set-apart, on a stage — a sage with an audience of listeners, separated, even artificially. A platform is something that you earn or something that is gifted to you. You...
Why Having a Platform Matters

Why Having a Platform Matters

In the early-mid 2000’s, I decided I needed a blog. It seemed like everyone around me was starting a blog and, as a writer, it seemed like the thing to do. So I started one. I wrote about my life. Random thoughts. My job. Etc. Here’s the problem . . . I never really...
How to Overcome Your Aversion to Self-Promotion

How to Overcome Your Aversion to Self-Promotion

When we recommend clients begin promoting their books and other work on social media, we overwhelmingly get the same response: “Do I have to?” Unless you are a salesperson, odds are, the idea of promoting yourself feels very uncomfortable. You’re not...