by Christy Kirk | Nov 27, 2018 | Marketing
Books are one of the most popular Christmas gifts, and according to retailers, 41% of all books are sold during the Christmas holiday season. We’re deep in the holiday shopping season already — it starts as early as October — but that doesn’t mean it’s too...
by Christy Kirk | Nov 20, 2018 | Marketing
We rely on organic marketing efforts for the majority of our book launches, but during launch week, we like to pull out the stops and buy social ads. Advertising is a reliable way to increase awareness about your product and boost sales, but not all ads or ad...
by Elizabeth Johnson | Nov 16, 2018 | Social Media
Halloween is over and American Thanksgiving is almost upon us, and social media is overflowing with seasonal tweets and posts. Every business owner and book author is marketing their content and products. But should you jump on the bandwagon? The Benefit of Seasonal...
by Christy Kirk | Nov 13, 2018 | Marketing
Community managers spend hours writing and creating content to grow social media organically — or without ad dollars. Organic content is the backbone of most successful content marketing plans, but it’s not the only tactic successful brands and thought leaders...
by Elizabeth Johnson | Nov 9, 2018 | Inspiration
It has been an exciting few months for the Web Team at Weaving Influence. From sparkles and innovative service, to Millennials and Sawubona, to great questions and meaningful conversations, the websites are as different as the business leaders that we had the...
by Carrie Koens | Nov 6, 2018 | Marketing
Black Friday and Cyber Monday are just around the corner and marketers everywhere are making last-minute adjustments to their holiday campaigns, attempting to grab the attention of their preferred audience and garner the sales that they need to end the year in the...
by Carrie Koens | Nov 2, 2018 | Social Media
I’ve been on Facebook since 2007 and personally blogging since 2010, but the first time I heard the term “unplugging” was just a few weeks after I began working with Weaving Influence in 2012. I had been involved in the launch of Whitney Johnson’s first book, Dare,...
by Christy Kirk | Oct 30, 2018 | Social Media
Social media has become a way of life — how we get our news, stay in touch with Grandma, and find fun things to do. When it also becomes a tool to market our personal brands, the line between personal and professional can become very blurry. We don’t believe there...
by Kristin Gann | Oct 26, 2018 | Marketing
Generating quality, engaging content is taxing. We’re often racing against the clock, strapped with deadlines, or simply lacking creative energy. But in the world of digital marketing, keeping your personal or company’s online persona ever-present is imperative. The...
by Kristin Gann | Oct 23, 2018 | Social Media
Think about some of your favorite social media accounts or top influencers to follow . . . what about their presence intrigues you? I’d imagine that their message is the priority, followed closely by the seemingly effortless way they share relevant, meaningful content...
