How Do You Build A Platform, Anyway?

How Do You Build A Platform, Anyway?

I’ve always bristled at the idea of a platform because the word invokes the idea of a person set-apart, on a stage — a sage with an audience of listeners, separated, even artificially. A platform is something that you earn or something that is gifted to you. You...
Why Having a Platform Matters

Why Having a Platform Matters

In the early-mid 2000’s, I decided I needed a blog. It seemed like everyone around me was starting a blog and, as a writer, it seemed like the thing to do. So I started one. I wrote about my life. Random thoughts. My job. Etc. Here’s the problem . . . I never really...
How to Overcome Your Aversion to Self-Promotion

How to Overcome Your Aversion to Self-Promotion

When we recommend clients begin promoting their books and other work on social media, we overwhelmingly get the same response: “Do I have to?” Unless you are a salesperson, odds are, the idea of promoting yourself feels very uncomfortable. You’re not...