by Elizabeth Johnson | Aug 24, 2018 | Inspiration
The Weaving Influence team is excited to be a part of a unique new project by Carrie Newcomer and Parker Palmer. This spring, we had the opportunity to partner with them in developing a website that showcases their work and online community with The Growing Edge....
by Elizabeth Johnson | Aug 21, 2018 | Marketing
You spend hours working to create amazing content. But once you’ve written that blog post, created that microsite, or listed that new book in your shop . . . how do you share it with the world? Even more importantly, how do you encourage others to share it? We suggest...
by Elizabeth Johnson | Aug 17, 2018 | Book Launch
In today’s complex world, leadership must rely on high levels of trust and openness throughout the organization. In this week’s book launch, bestselling author and father of organizational culture studies, Edgar Schein, and his son, Peter Schein, trail-blaze...
by Elizabeth Johnson | Aug 14, 2018 | Social Media
We are a very visual society. That’s evidenced through the popularity of image-based social platforms like Instagram and Pinterest, our penchant for funny cat videos and silly memes, and our photo-heavy Facebook feeds. Years of analyzing blog traffic and social...
by Christy Kirk | Aug 7, 2018 | Influence Building
How much time to you think you lose each work day to email? To social media? To being pulled from your work into someone else’s project or crisis? Probably a couple of hours each day. No wonder we always feel so busy, overwhelmed, and stressed. Busyness is taking the...
by Christy Kirk | Jul 31, 2018 | Marketing
Social media is constantly changing. There are new platforms to experiment with, new options to try, new discoveries yet to make. We’re here to cut through all the noise for you and share the new and not-so-new options we believe are worth your time. Here are three...
by Margy Kerr-Jerrett | Jul 24, 2018 | Marketing
How do you make a good first impression on your clients? How can you stand out from the dozens (or more) websites offering similar products or services, in a way that converts visitors into customers? How do you get more of the “right” people to hit that...
by Becky Robinson | Jul 17, 2018 | Marketing
I’ve noticed that some clients are resistant to sending email marketing messages about their work. Why? As authors who are seeking to promote a message, they are the recipient of other authors’ emails, and rather than enjoying the messages, they’re turned off by them....
by Carrie Koens | Jul 10, 2018 | Marketing
During our initial meetings with authors and thought leaders over the years, most clients have been very enthusiastic about following our plan to support their launch. They say “yes!” to writing guest blog posts, “yes!” to providing 1-2 posts a week for their own...
by Christy Kirk | Jul 3, 2018 | Social Media
It may not seem like it, but social media is cyclical. We see less engagement with social media every year starting around July 1, and activity doesn’t rebound until September. It’s summer break but for memes and politics! This break in activity is a great time to do...
