by Margy Kerr-Jerrett | Jul 24, 2018 | Marketing
How do you make a good first impression on your clients? How can you stand out from the dozens (or more) websites offering similar products or services, in a way that converts visitors into customers? How do you get more of the “right” people to hit that...
by Becky Robinson | Jul 17, 2018 | Marketing
I’ve noticed that some clients are resistant to sending email marketing messages about their work. Why? As authors who are seeking to promote a message, they are the recipient of other authors’ emails, and rather than enjoying the messages, they’re turned off by them....
by Carrie Koens | Jul 10, 2018 | Marketing
During our initial meetings with authors and thought leaders over the years, most clients have been very enthusiastic about following our plan to support their launch. They say “yes!” to writing guest blog posts, “yes!” to providing 1-2 posts a week for their own...
by Christy Kirk | Jul 3, 2018 | Social Media
It may not seem like it, but social media is cyclical. We see less engagement with social media every year starting around July 1, and activity doesn’t rebound until September. It’s summer break but for memes and politics! This break in activity is a great time to do...
by Elizabeth Johnson | Jun 29, 2018 | Book Launch
This week we’re excited to launch a #1 new release for job hunters and career changers, a handbook that demystifies the job search process and provides simple strategies for getting in front of the decision-makers and securing the job you want. Most Americans...
by Christy Kirk | Jun 26, 2018 | Social Media
Instagram has had its sights set on SnapChat for a while — now the platform is gunning for YouTube with the unveiling of IGTV, which will allow creators to upload videos up to one hour in length. IGTV will be available within Instagram, but it will also have a...
by Margy Kerr-Jerrett | Jun 22, 2018 | Influence Building
We all know the world of the internet moves fast . . . to say the least. In the past, we’ve written about when your website requires an upgrade (generally 2-3 years). But even if your site is fairly fresh, say 6 months old, you should still be doing regular...
by Christy Kirk | Jun 19, 2018 | Social Media
There are many different ways to create success on social media. If you’re reading our blog, you are likely trying to create a niche for yourself as a thought leader. You have probably also either followed or read about brands that are successful in social. You may...
by Christy Kirk | Jun 12, 2018 | Social Media
A basic rule of marketing is measure everything. As content marketers, we rely very heavily on data and analytics; but if you are managing your own social media, you may skim over those oftentimes confusing numbers. Here’s why we recommend you don’t skim, and instead...
by Elizabeth Johnson | Jun 8, 2018 | Book Launch
For business owners and executives, the bottom line is what counts; and there is no shortage of business books, systems, and consultants that claim they can improve it. Some magazines haphazardly throw books and resources at readers, and others offer a new direction...
