by Mike Driehorst | May 3, 2018 | Influence Building
One of the events we look forward to every year is the Association for Talent Development’s International Conference & Exposition. Next week’s event in San Diego, May 6-9, will be Weaving Influence’s third straight year of exhibiting. “Nearly everyone who is in HR...
by Christy Kirk | May 1, 2018 | Marketing
We at Weaving Influence pride ourselves on our ability to help business and leadership authors launch their books into the world, but the book launch process is a partnership. Yes, we can do all the heavy-lifting around public relations, social media, email marketing,...
by Mike Driehorst | Apr 27, 2018 | Marketing
Now that you’ve given your first talk, how do you keep the momentum going? Whether you talk to a roomful of 10 people or 2,000, it’s very much a “show me, don’t tell me” exercise. You use stories, video, and powerful imagery to make your points. Your marketing of your...
by Becky Robinson | Apr 26, 2018 | Book Launch
Whenever I talk about book marketing, I reference running. My most often-repeated phrase about book marketing is that book marketing is not a sprint, it’s a marathon. Since book marketing and marathon training/running have consumed a lot of my time in the last...
by Whitney Heins | Apr 24, 2018 | Influence Building
I’m not going to lie and tell you that becoming a highly-coveted keynote speaker is easy. It’s not. It requires a lot of effort and introspection. But obviously it can be done—including by you! And, it’s never too early to start. With keynote speaking, one must almost...
by Stephanie Quick | Apr 17, 2018 | Influence Building
Congratulations! You’ve landed a speaking gig. Whether you have agreed to speak at a conference, podcast, webinar, training, or other event, here are a few steps to help you prepare and make the engagement successful. Understand the Event You are an expert in your...
by Elizabeth Johnson | Apr 13, 2018 | Book Launch
Today’s business arena is undergoing a revolutionary transformation, equivalent in impact to the Industrial Revolution. While most traditional companies are still built for the old-world economy, where variables could be measured, predicted and controlled, the...
by Sierra Hernandez | Apr 10, 2018 | Influence Building
Getting the attention of any audience takes preparation. You may have already established yourself as a speaker, but likely for a specified group. You may have come to a point to where you want to reach a different audience. I want to share a few things to consider...
by Elizabeth Johnson | Apr 6, 2018 | Influence Building
If someone asked you today why they should consider you for a speaking gig, would you have an answer? Publishers always tell aspiring authors to have an “elevator pitch” ready for their new book: a 30-60 second spiel explaining the book title, main...
by Laura Finch | Apr 3, 2018 | Influence Building
You’ve written a fabulous book. It’s out in the world. Maybe it even got a bunch of media attention. You’re passionate about your subject and want it to reach even more people. Now how do you turn that book into speaking invitations? For a writer, that task —...
