by Elizabeth Johnson | May 18, 2018 | Book Launch
The myth that servant leadership is soft and not demanding enough to get the results needed in today’s markets couldn’t be further from the truth. When leaders overlay their education, experience, and mindset with their hearts, they accomplish one of the most valuable...
by Margy Kerr-Jerrett | May 15, 2018 | Marketing
In addition to your regular email marketing efforts, you may periodically decide to run specific email marketing campaigns. Such a campaign could be focused on marketing your book, getting sign-ups for your lead magnet, promoting a new product or service, or any other...
by Elizabeth Johnson | May 11, 2018 | Marketing
If you have a website, an email list, or an online store, you need to be aware of the new data protection regulations (also known as GDPR) set by the European Union (EU). Whether you’re a blogger with just a few followers, or a high-profile thought leader with...
by Christy Kirk | May 8, 2018 | Marketing
Your email list is possibly the most valuable tool you have in your book launch toolkit. A carefully curated list can drive book sales, help generate Amazon reviews, and support on-going marketing efforts. Many clients come to us with a list of email addresses and a...
by Margy Kerr-Jerrett | May 4, 2018 | Inspiration
One of the best parts of working with Weaving Influence is getting the chance to interface with inspiring and trailblazing authors, and helping them launch their work, whether it’s in print or on the web. Here are a few we recently partnered with. Gordon Grose...
by Mike Driehorst | May 3, 2018 | Influence Building
One of the events we look forward to every year is the Association for Talent Development’s International Conference & Exposition. Next week’s event in San Diego, May 6-9, will be Weaving Influence’s third straight year of exhibiting. “Nearly everyone who is in HR...
by Christy Kirk | May 1, 2018 | Marketing
We at Weaving Influence pride ourselves on our ability to help business and leadership authors launch their books into the world, but the book launch process is a partnership. Yes, we can do all the heavy-lifting around public relations, social media, email marketing,...
by Mike Driehorst | Apr 27, 2018 | Marketing
Now that you’ve given your first talk, how do you keep the momentum going? Whether you talk to a roomful of 10 people or 2,000, it’s very much a “show me, don’t tell me” exercise. You use stories, video, and powerful imagery to make your points. Your marketing of your...
by Becky Robinson | Apr 26, 2018 | Book Launch
Whenever I talk about book marketing, I reference running. My most often-repeated phrase about book marketing is that book marketing is not a sprint, it’s a marathon. Since book marketing and marathon training/running have consumed a lot of my time in the last...
by Whitney Heins | Apr 24, 2018 | Influence Building
I’m not going to lie and tell you that becoming a highly-coveted keynote speaker is easy. It’s not. It requires a lot of effort and introspection. But obviously it can be done—including by you! And, it’s never too early to start. With keynote speaking, one must almost...
