by Christy Kirk | Feb 2, 2018 | Marketing
Social media is a powerful tool to create excitement and interest in your book, but authors are often confused about which social platforms will deliver the best results. Many social marketers recommend maintaining a presence on all social channels. That may work for...
by Ellen Snyder | Jan 30, 2018 | Influence Building
First off, congratulations! You are most likely reading this post because you have accomplished something worth celebrating. Whether you wrote a book or a blog post, created a meaningful and useful product, or cracked the code to your service experience, you should...
by Margy Kerr-Jerrett | Jan 26, 2018 | Marketing
This coming Monday (1/29), we’ll be kicking off our one-week 12-Minute Book Marketing Challenge! We created this challenge for authors of all types who are ready to take their marketing into their own hands — and see their results soar! After launching...
by Stephanie Quick | Jan 23, 2018 | Marketing
It is projected that the average person will receive 97 emails per day in 2018. That’s up from 108 in 2011 — and that number is expected to continue to grow into 2019 and beyond. Many thought that social media would mean the end of email marketing, but that...
by Sierra Hernandez | Jan 19, 2018 | Marketing
Millions of people tune into podcasts weekly. Podcasts are present across industries, and landing an interview on the right one can help authors move past the informational noise across so many mediums and into the right audience. Podcasts are no longer just a love...
by Christy Kirk | Jan 17, 2018 | Social Media
Facebook is undergoing one of its most significant changes in years. Mark Zuckerberg has promised to “fix” Facebook after continuing turmoil over “fake news” proliferating on the site. His idea — increase content from friends, family, and...
by Whitney Heins | Jan 16, 2018 | Marketing
With a new year always come new goals—and likely one of those goals is growing your business. Sharing with the world what you do is a great way to accomplish this, but it isn’t always easy. Our world is noisy. There’s lots of competition. Media space is limited....
by Laura Finch | Jan 9, 2018 | Inspiration
In the American Midwest, where the Weaving Influence headquarters are located, there is a special variety of wheat that grows through the winter. Decoratively, it’s used just about everywhere. Clumped in yards and golf courses, scattered along highways. (It also...
by Becky Robinson | Jan 2, 2018 | Book Launch
Your already existing networks are your greatest asset in book marketing. Your book marketing efforts will succeed (or not) based on your follow-through in reaching and mobilizing your networks. As part of our book launch process, we brainstorm lists of networks with...
by Janeile Cudjoe-Myers | Dec 26, 2017 | Inspiration
We’re currently wrapping up a season of gratitude in the U.S. that starts in November with Thanksgiving and runs through to Christmas. While being thankful is not isolated to a few months in the year, we seem to become more aware of the need to be grateful...
