The Pitching Game: How PR Is Like Dating

The Pitching Game: How PR Is Like Dating

Zoosk. Tinder. Match. The internet has changed the world of dating as much as it has changed the world of media. That said, when it comes to finding a media match—the process isn’t much different than what it was like three decades ago—research and relationship...
3 Tips for Seasonal Social Marketing

3 Tips for Seasonal Social Marketing

If you’re like many of the authors we interact with at Weaving Influence and Hometown Reads, you may not have a huge publishing house team strategizing how and when to market your book. Instead, you may have a Facebook page, and maybe a Twitter account that your...
The Key to #Winning on Social Media

The Key to #Winning on Social Media

Have you ever interacted with an organization or a celebrity on social media? Not just by tweeting at them or liking their Instagram, but by receiving a response back from them? When my husband, Taylor, was in college, he saw a Snap from Gary Vaynerchuk telling his...
The Zombie of the Public Relations World

The Zombie of the Public Relations World

For the past few years, there’s been a myth swirling around the public relations world about a zombie being in our midst. This so-called zombie can be recognized by its headline, subhead, dateline, and lead. It’s a press release. With news like the Public Relations...
Giving Our Lives

Giving Our Lives

This post is part of our 2016 Team Buzz Builder Guest Blogger series. Today we are pleased to introduce you to Greg Richardson, author of the Strategic Monk blog. October is serious Autumn. Growing season is over. We push ourselves to finish harvesting what we have...
4 Apps for Working Remotely

4 Apps for Working Remotely

Working on a remote, distributed team has many advantages – flexibility, the ability to work in your pajamas, a 30 second commute… But it can also be challenging to stay connected and to ensure that everyone has all the information that they need to do their job....