The Invisible Threads of Social Media

The Invisible Threads of Social Media

I work for Weaving Influence, so the idea of “threads” and weaving them together to create a cohesive whole is inherent to what I do every day. Our goal is influence, so we have to be mindful at every step along the way of the threads we choose, the patterns we...
Featured on Friday: #BKpedia by @BKPub

Featured on Friday: #BKpedia by @BKPub

Over the last few years we’ve had the remarkable opportunity to work closely with several Berrett-Koehler authors, and the fantastic team at Berrett-Koehler Publishers. If you’ve been involved in the launches for Refire! Don’t Retire, Love ‘Em...
Tips for Building a Social Community

Tips for Building a Social Community

Have you left the “social” out of social media marketing? It’s easy to use social channels as a megaphone to spread the word about a brand, but megaphone marketing doesn’t have much ring to it and delivers very few results. Social works when a brand...
Introducing Hometown Reads!

Introducing Hometown Reads!

I love the work we do with authors because I love books. I’ve always, always loved to read. My mama likes to tell this story of me at age 3, going into my brothers’ room to ask them if they had a book appropriate for a 3-year-old girl. If you love reading...