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Planning for the Holidays
Marketing a book, once it’s launched, requires finding new ways to keep your book in the conversation. Holidays throughout the year, when they are relevant to your book’s topic, provide a natural reason to promote your book. The end of the year events are a great...
Louie’s Little Legs: Q&A with the Author and Illustrator
There’s a first for everything. Eight years ago, we helped launch our first book. As you might expect, it was a business book, and we’ve stayed fairly true to this genre—we’ve certainly not ventured into children’s books. Until now. This week, we’re celebrating the...
Do Discount Book Promotions Deliver Sales?
We are always looking for new ideas to deliver even greater results for our clients and to sell more books. One idea that we’ve explored is discount promotions. Through Amazon, authors and publishers can reduce the price of the Kindle edition to 99-cents for a short...
Coach the Person, Not the Problem
This week’s featured book is a detailed guide to mastering one of a coach's toughest skills: thoughtfully reflecting clients' words and expressions back to them so they see themselves and their world through new eyes. Coach the Person, Not the Problem "Coaches rely...
A Crisis is Not a Marathon – But It Is a Call for Endurance
Throughout this coronavirus crisis, I’ve seen people refer to our current state of physical distancing and at-home isolation as a marathon, not a sprint. As a leader facing disruptions to my own business, dreams, and goals, it feels right to first acknowledge the...
Now Is the Time to Start Your Podcast
Podcasts have quickly outpaced blogs as the most powerful way to share content right now. According to the New York Times, one in three Americans listen to at least one podcast each month. That’s a sizable audience. If you’ve been thinking about launching a podcast,...
Instead of Cancelling Events, GO VIRTUAL
Coronavirus is having a substantial impact on the world and the ability to travel for live events. Rather than cancelling your events altogether, re-envision them. Our newly crafted ebook will give you the insider secrets to hosting an engaging online training,...
I Use Basecamp to Run My Business Everyday, But I’m Especially Grateful for It Now
At a time when many organizations are sending people home to work remotely out of necessity, and scrambling to keep workflows running smoothly, I’m grateful that, at Weaving Influence, we have tools in place that allow us to continue to operate without disruption....
Win Every Day: Proven Practices for Extraordinary Results
This week, we are excited to launch yet another book by bestselling leadership expert Mark Miller, which offers a proven, research-based method for creating workplaces where everyone performs at the highest level. Because great ideas don't matter if you can't execute!...
What We Heard From You About Our Webinars
One of our most popular and vital offerings is the webinars that we market, host, and facilitate for authors. Because we want to continue to serve our clients effectively, a few weeks ago we sent out a survey to our webinar mailing list and asked them to respond with...
Bridging Differences for Better Mentoring
Lean Forward. Learn. Leverage. This week's featured book is a comprehensive guide to helping mentors and mentees bridge gaps between and among cultures—a growing issue in today’s diverse workplace, and is coauthored by the founder and CEO of the Center for Mentoring...
The Book Marketing Action Podcast
We’re excited to announce that we are launching a podcast! It’s called The Book Marketing Action Podcast, and as you can probably guess from the title, it’s going to be about all things book marketing. You might be wondering why we’re starting this podcast when we...