by Becky Robinson | Oct 17, 2012 | Marketing
In 2012, my company has launched 7 books so far. (6 for other authors, one for me.) Through the experience of each launch, we’re learning ways to serve our clients more effectively. Although our process is similar for each launch, we are refining through trial...
by Becky Robinson | Sep 3, 2012 | Book Launch
Launching a book requires a big effort, and I am honored that my team and I can walk with authors as they incorporate strategic plans for using social media channels to launch their books. We have some exciting book launches to celebrate this fall, including the...
by Becky Robinson | Aug 28, 2012 | Social Media
I love questions, silly and serious. Perhaps you’ve noticed? By combining a blog post with questions on other social media sites, you can extend and repurpose the content. For example, yesterday, I posted about my Twitter Tips E-book and introduced the topic...
by Becky Robinson | Aug 27, 2012 | Social Media
Summer is winding down. My kids head back to school next week. This week also marks my husband’s birthday (he’s turning 43 on Thursday.) Our family will celebrate the end of summer with a Major League Baseball game — Go Brewers — and some time to connect...
by Guest Author | Aug 16, 2012 | Social Media
I like to think of myself as an early adopter. As a member of the last generation to suffer the miseries of erasing carbon copies on a typewriter, balancing a checkbook by hand, and lying awake half the night trying to remember the name of an actor or musician, I was...
