by Carrie Koens | Dec 21, 2018 | Influence Building
At Weaving Influence, we’re well known for telling our clients that finding success on social or selling their book is more like a marathon than a sprint. But would you be surprised if we also told you that we think it’s okay to give up? We’ve been launching books and...
by Stephanie Quick | Dec 18, 2018 | Influence Building
I currently subscribe to roughly 129 podcasts. That’s only a slight exaggeration. The podcasts are mostly about true crime, but also business, marketing, comedy, and news. I even subscribe to a podcast that is designed to help you fall asleep (Sleep With Me – I...
by Elizabeth Johnson | Dec 14, 2018 | Book Launch
Henry Ford said anyone who stops learning is old, whether 20 or 80. And anyone who continues to learn is forever young. This week’s book launch is positioned to help you do just that. If you’ve ever wondered how to improve at learning, leading, serving,...
by Elizabeth Johnson | Dec 12, 2018 | Marketing
As with social media, digital marketing tends to fluctuate with the change of the calendar each year. Here are the top marketing trends we saw in 2018 for what worked . . . and what didn’t . . . in the world of book marketing. Instagram is a must. Visual posts...
by Elizabeth Johnson | Dec 7, 2018 | Book Launch
All leaders seek to be resilient in their work and their lives, to withstand what organizations and life can throw at them, and to rise again from despair. But no one can predict what challenges, issues, and random events they will be called on to face. We need tools...
by Christy Kirk | Dec 4, 2018 | Social Media
One of the most exciting things about social media is how quickly it changes. This time last year, we were excited about live streaming and its power to help build and grow thought leadership. What a difference a year makes! Now, live streaming is an important part of...
by Whitney Heins | Nov 30, 2018 | Inspiration
I’m an “anticrastinator.” What’s an anticrastinator? Well, it’s a word I made up — but I define it as someone who hates to procrastinate. If I have something I need to do, I can’t put it out of my head until it’s done. This has served me well, but has also been...
by Christy Kirk | Nov 27, 2018 | Marketing
Books are one of the most popular Christmas gifts, and according to retailers, 41% of all books are sold during the Christmas holiday season. We’re deep in the holiday shopping season already — it starts as early as October — but that doesn’t mean it’s too...
by Christy Kirk | Nov 20, 2018 | Marketing
We rely on organic marketing efforts for the majority of our book launches, but during launch week, we like to pull out the stops and buy social ads. Advertising is a reliable way to increase awareness about your product and boost sales, but not all ads or ad...
by Elizabeth Johnson | Nov 16, 2018 | Social Media
Halloween is over and American Thanksgiving is almost upon us, and social media is overflowing with seasonal tweets and posts. Every business owner and book author is marketing their content and products. But should you jump on the bandwagon? The Benefit of Seasonal...
