How Do You Build A Platform, Anyway?

How Do You Build A Platform, Anyway?

I’ve always bristled at the idea of a platform because the word invokes the idea of a person set-apart, on a stage — a sage with an audience of listeners, separated, even artificially. A platform is something that you earn or something that is gifted to you. You...
Why Having a Platform Matters

Why Having a Platform Matters

In the early-mid 2000’s, I decided I needed a blog. It seemed like everyone around me was starting a blog and, as a writer, it seemed like the thing to do. So I started one. I wrote about my life. Random thoughts. My job. Etc. Here’s the problem . . . I never really...
How to Overcome Your Aversion to Self-Promotion

How to Overcome Your Aversion to Self-Promotion

When we recommend clients begin promoting their books and other work on social media, we overwhelmingly get the same response: “Do I have to?” Unless you are a salesperson, odds are, the idea of promoting yourself feels very uncomfortable. You’re not...
How To Get People To Endorse Your Book

How To Get People To Endorse Your Book

When we’re talking about doing hard things, seeking endorsements probably one of the top things on the list. We all know they’re important, but who actually likes asking for them? Getting the right people to throw their name and influence behind your book...