by Mike Driehorst | Apr 27, 2018 | Marketing
Now that you’ve given your first talk, how do you keep the momentum going? Whether you talk to a roomful of 10 people or 2,000, it’s very much a “show me, don’t tell me” exercise. You use stories, video, and powerful imagery to make your points. Your marketing of your...
by Becky Robinson | Apr 26, 2018 | Book Launch
Whenever I talk about book marketing, I reference running. My most often-repeated phrase about book marketing is that book marketing is not a sprint, it’s a marathon. Since book marketing and marathon training/running have consumed a lot of my time in the last...
by Whitney Heins | Apr 24, 2018 | Influence Building
I’m not going to lie and tell you that becoming a highly-coveted keynote speaker is easy. It’s not. It requires a lot of effort and introspection. But obviously it can be done—including by you! And, it’s never too early to start. With keynote speaking, one must almost...
by Stephanie Quick | Apr 17, 2018 | Influence Building
Congratulations! You’ve landed a speaking gig. Whether you have agreed to speak at a conference, podcast, webinar, training, or other event, here are a few steps to help you prepare and make the engagement successful. Understand the Event You are an expert in your...
by Elizabeth Johnson | Apr 13, 2018 | Book Launch
Today’s business arena is undergoing a revolutionary transformation, equivalent in impact to the Industrial Revolution. While most traditional companies are still built for the old-world economy, where variables could be measured, predicted and controlled, the...
by Sierra Hernandez | Apr 10, 2018 | Influence Building
Getting the attention of any audience takes preparation. You may have already established yourself as a speaker, but likely for a specified group. You may have come to a point to where you want to reach a different audience. I want to share a few things to consider...
by Elizabeth Johnson | Apr 6, 2018 | Influence Building
If someone asked you today why they should consider you for a speaking gig, would you have an answer? Publishers always tell aspiring authors to have an “elevator pitch” ready for their new book: a 30-60 second spiel explaining the book title, main...
by Laura Finch | Apr 3, 2018 | Influence Building
You’ve written a fabulous book. It’s out in the world. Maybe it even got a bunch of media attention. You’re passionate about your subject and want it to reach even more people. Now how do you turn that book into speaking invitations? For a writer, that task —...
by Elizabeth Johnson | Mar 30, 2018 | Book Launch
They say the rules are made to be broken. But which rules? When should you break them? And how do you do it? This week, we’re building buzz for Ira Chaleff’s book Intelligent Disobedience: Doing Right When What You’re Told To Do Is Wrong. It explores the...
by Christy Kirk | Mar 27, 2018 | Social Media
Organic growth on social media is a terrific way to create an engaged and loyal community around your book — but when you need fast results, social advertising is the tool to use. That being said, not all social ads are created equal. Each platform has unique...
