by Becky Robinson | Feb 7, 2013 | Marketing
When it comes time to launch your book, you will want to communicate with your friends, family, colleagues, neighbors, fans, and followers to let them share in the excitement and celebration of your launch AND to enlist their help in spreading the word about your...
by Becky Robinson | Feb 6, 2013 | Influence Building
I have a habit of completely unplugging at night to be more focused on my family and give myself a break from the busy pace of my work day. If I hear a text come through, I will sometimes walk to the phone to read it. I ignore email, Twitter, and Facebook; 13 hours of...
by Becky Robinson | Feb 5, 2013 | Leadership
The Weaving Influence team meets on Monday mornings for a quick check in for the week. As building community is a high priority for me — our team is virtual, with members living in Boston, Houston, Chicago, Tennesee, and tiny small town Michigan — I like to begin...
by Becky Robinson | Feb 4, 2013 | Inspiration
We enjoyed a special family treat during the Super Bowl last night: a recipe my husband heard from a friend at work and then recreated for our family. Peanut Butter Oreo Brownies First, spray a muffin tin and place an Oreo in the bottom of each cup. Slather each Oreo...
by Becky Robinson | Feb 3, 2013 | Social Media
After spending most of a lazy day lounging around in sweat pants by the fire (working, reading, and watching an inane movie with my kids), the girls and I got a call from a new neighborhood friend and an invitation to go sledding. Hint: if your tweet is as long as...
by Becky Robinson | Feb 2, 2013 | Inspiration
It’s a beautiful, wintry morning in Michigan. We have almost two inches of fresh snow. When my daughter and I got up, it was still dark, so we turned on the porch light to see the snow, and she exclaimed “It looks like sparkles are falling from the...
by Becky Robinson | Feb 1, 2013 | Influence Building
And another month begins. At the beginning of last year, I made a resolution to publish a blog post every day. I even think I might have even succeeded. February is a short month, and I’d like to try it again, with a twist. I’m going to limit myself to 12...
by Becky Robinson | Jan 31, 2013 | Marketing
You want to become a New York Times Best Seller. You want to use your book as a credibility piece for your consulting business, generating new leads and clients as a result of your book. You want to be a sought-after speaker, nationally or perhaps internationally. You...
by Becky Robinson | Jan 30, 2013 | Influence Building
We’ve all done it. Someone gives us some great advice and we listen, consider, and shake it off, and go back to what we were doing before. You’ve done it — right? When I think about advice I’ve ignored, I like to justify it by building myself up: I...
by Becky Robinson | Jan 24, 2013 | Marketing
Your book’s content is a treasure you can display in creating interest in and anticipation for your launch. In last week’s tip, I encouraged you to create tweets from your book to share — pure content to help people see the value your book contains....
