by Becky Robinson | Oct 13, 2022 | Book Launch, Marketing
Tuesday is my favorite work day, especially when my team and I have a book to launch. But whether it’s Tuesday or any other day of the week, I love watching what authors are doing during the week their books debut. I also enjoy diving into book data, especially sales...
by Christy Kirk | Jun 2, 2021 | Marketing
Photo by melpomen / 123rf.com All of our book marketing efforts have one goal…to sell books. There are thousands of books published each year which means getting a book to stand-out in a cluttered market takes creativity and tenacity. We recommend a strong...
by Aubrey Pastorek | May 26, 2021 | Marketing
We often talk about the importance of having a web presence, or an online home (your website) where people can find you, gather more information, and sign up to stay in touch with you. As an author, this is critically important. Sure, people can find you on social...
by Sarah McGranahan | Apr 28, 2021 | Marketing
Photo by fedrunovan / 123rf.com 9 Tips to Be a Great Podcast Guest Congratulations! You’ve been invited to appear as a guest on a podcast to share your expertise and tell your story, but the time to celebrate is short-lived; your work is just beginning. Don’t worry;...
by Sarah McGranahan | Apr 14, 2021 | Marketing
Photo by Christian Horz / 123rf.com In a world where traditional media—TV, newspapers, print, and even digital publications—are seeing massive drop-offs, podcasts continue to rise above the rest. According to a recent Nielson report, podcasts continue to grow by more...
by Christy Kirk | Oct 28, 2020 | Marketing
Peter Drucker famously said, “What gets measured, gets managed.” We have our own version of his maxim: “what gets planned, gets done.” Without a plan, all of our great ideas are just great ideas. So, if we understand that a plan is important, why are we all so...
