Stay Flexible on Social Media

Stay Flexible on Social Media

As social media managers, we constantly think ahead and plan content for next week, next month, and beyond. After all, the number one rule of social media is “post consistently.” Content marketing requires a constant stream of content. So we plan content and editorial...
Managing Social Media Expectations

Managing Social Media Expectations

Remember when social media was the new cool kid? Somewhere after the wanna-be MySpace age, the IT thing was to get your brand, business, or organization on Facebook and any new social channel that popped up. Remember feeling overwhelmed with all the social channels...
Will Live Video Save Twitter?

Will Live Video Save Twitter?

Twitter has been holding on for dear life for more than a year now. You can find article after article claiming the end is near. Even Donald Trump, possibly one of the most active Twitter users, left the social platform out of his tech summit — a snub that...
The Year in Social Media

The Year in Social Media

What a year it has been! Social media has gone from a way to connect with old high school friends to the top driver of news coverage in the world. If people need to know something, they are turning to social media platforms first. This means social media is the place...
The Key to #Winning on Social Media

The Key to #Winning on Social Media

Have you ever interacted with an organization or a celebrity on social media? Not just by tweeting at them or liking their Instagram, but by receiving a response back from them? When my husband, Taylor, was in college, he saw a Snap from Gary Vaynerchuk telling his...